---
title: Blogs | Hive Group
description: Explore expert insights, industry commentary, practical guides on marketing. From strategy to trend analysis, our articles help you navigate what’s now & next.
---

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          - [Trade Show Calculator](https://wearehivegroup.com/trade-show-calculator)
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# The Buzzboard

#### Articles, analysis, and updates from the Hive Group team

[![](https://wearehivegroup.com/hubfs/Feb%20Newsletter/El%20futuro%20de%20los%20medios%20se%20revelara%20en%20NAB%20Show%202025.jpg)](https://wearehivegroup.com/blogs/trade-shows-still-matter)

[Trade Shows](https://wearehivegroup.com/blogs/tag/trade-shows)

### [Trade Shows Still Matter](https://wearehivegroup.com/blogs/trade-shows-still-matter)

![Picture of Lisa](https://wearehivegroup.com/hs-fs/hubfs/de309f9f-3daa-4d2d-9919-54add096d233.webp?width=50&name=de309f9f-3daa-4d2d-9919-54add096d233.webp) [Lisa](https://wearehivegroup.com/blogs/author/lisa)

[![](https://wearehivegroup.com/hubfs/d0ea069f-d300-4862-9bdf-56d8467bc12e_1280x720.jpg)](https://wearehivegroup.com/blogs/ise-2026-preview-the-language-of-convergence)

[Trade Shows](https://wearehivegroup.com/blogs/tag/trade-shows)

### [ISE 2026 preview: the language of convergence](https://wearehivegroup.com/blogs/ise-2026-preview-the-language-of-convergence)

![Picture of Lorenzo](https://wearehivegroup.com/hs-fs/hubfs/lorenzo%20circle.png?width=50&name=lorenzo%20circle.png) [Lorenzo](https://wearehivegroup.com/blogs/author/lorenzo)

[![](https://wearehivegroup.com/hubfs/de309f9f-3daa-4d2d-9919-54add096d233.webp)](https://wearehivegroup.com/blogs/why-traditional-sales-and-marketing-are-failing-and-what-to-do-instead)

[ROI](https://wearehivegroup.com/blogs/tag/roi)

### [Why Traditional Sales and Marketing Are Failing and What to Do Instead](https://wearehivegroup.com/blogs/why-traditional-sales-and-marketing-are-failing-and-what-to-do-instead)

![Picture of Lisa](https://wearehivegroup.com/hs-fs/hubfs/de309f9f-3daa-4d2d-9919-54add096d233.webp?width=50&name=de309f9f-3daa-4d2d-9919-54add096d233.webp) [Lisa](https://wearehivegroup.com/blogs/author/lisa)

[![A GTM Alignment test and name badge](https://wearehivegroup.com/hubfs/IMG_2116.jpeg)](https://wearehivegroup.com/blogs/from-chaos-to-conversion-gtm-alignment-lessons)

[ROI](https://wearehivegroup.com/blogs/tag/roi)

### [From Chaos to Conversion: GTM Alignment Lessons](https://wearehivegroup.com/blogs/from-chaos-to-conversion-gtm-alignment-lessons)

[Ben](https://wearehivegroup.com/blogs/author/ben)

[![](https://wearehivegroup.com/hubfs/NAB%20IBC%20Attendance.png)](https://wearehivegroup.com/blogs/the-real-roi-of-nab-moving-from-moments-to-meaningful-engagement)

[ROI](https://wearehivegroup.com/blogs/tag/roi)

### [The Real ROI of NAB: Moving from Moments to Meaningful Engagement](https://wearehivegroup.com/blogs/the-real-roi-of-nab-moving-from-moments-to-meaningful-engagement)

![Picture of Lorenzo](https://wearehivegroup.com/hs-fs/hubfs/lorenzo%20circle.png?width=50&name=lorenzo%20circle.png) [Lorenzo](https://wearehivegroup.com/blogs/author/lorenzo)

[![man with numbers floating around his head.](https://wearehivegroup.com/hubfs/20250423_1243_Contemplative%20Urban%20Calculations_storyboard_01jsh7ayznf65rnbmrs3ye9qrg.gif)](https://wearehivegroup.com/blogs/how-to-calculate-trade-show-roi)

[ROI](https://wearehivegroup.com/blogs/tag/roi)

### [How to… calculate trade show ROI](https://wearehivegroup.com/blogs/how-to-calculate-trade-show-roi)

[Ben](https://wearehivegroup.com/blogs/author/ben)

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