---
title: Trade Shows Still Matter
description: This article explores how live engagement is evolving in an AI-saturated environment where meaningful human interaction is becoming increasingly valuable.
---

[Blogs | Hive Group](https://wearehivegroup.com/blogs)

# [Trade Shows Still Matter](https://wearehivegroup.com/blogs/trade-shows-still-matter)

 Written by [Lisa](https://wearehivegroup.com/blogs/author/lisa) | Feb 24, 2026, 2:01:22 PM

 

[View full post](https://wearehivegroup.com/blogs/trade-shows-still-matter)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Lisa"
  },
  "dateModified" : "2026-02-24T14:14:59.142Z",
  "datePublished" : "2026-02-24T14:01:22Z",
  "headline" : "Trade Shows Still Matter",
  "image" : {
    "@type" : "ImageObject",
    "height" : 675,
    "url" : "https://145844792.fs1.hubspotusercontent-eu1.net/hubfs/145844792/Feb%20Newsletter/El%20futuro%20de%20los%20medios%20se%20revelara%20en%20NAB%20Show%202025.jpg",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://wearehivegroup.com/blogs/trade-shows-still-matter",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Blogs"
  }
}
```