---
title: Broadcasters Road to C-Band Replacement
description: As broadcasters continue to lose C-band spectrum over the next two years, distribution strategies across North America are coming under increasing pressure
image: https://wearehivegroup.com/hubfs/Resources/Broadcasters%20Road%20To%20C-Band.jpg
---

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### **Broadcasters' Road to C-Band Replacement**

### About the event

In July 2026, the FCC finally answered the question the industry has been circling since the Lower C-band auction closed: what happens to the rest of the band?

The Commission's order clears 160 megahertz of Upper C-band spectrum (3.98–4.14 GHz) for auction by July 2027, bridging it with the Lower C-band to create a single 440 megahertz "super band." For broadcasters still leaning on satellite capacity in that spectrum, the sunset has just moved from theoretical to scheduled, with wireless services live in the top 75 markets by December 2030.

This breakfast at NAB Show New York picks up where Where Does the Signal Go Next? and The Future of Satellite Replacement left off. With the FCC roadmap in place, we're bringing the conversation to New York to unpack what the order actually means in practice: the transition timeline, the framework for incumbent satellite operators, and the aviation safeguards built in for radio altimeters and what all of it means for anyone still planning around C-band capacity.

**Watch the event below.**

**Speakers**

![Kenelm Deen-2](https://wearehivegroup.com/hs-fs/hubfs/Satellite%20Event/Kenelm%20Deen-2.jpg?width=1920&height=1920&name=Kenelm%20Deen-2.jpg "Kenelm Deen-2")

**Kenelm Deen**  
Director Solution Management, Quortex

![Ken Fuller](https://wearehivegroup.com/hs-fs/hubfs/NAB%20New%20York%202026/Ken%20Fuller.jpg?width=1080&height=1080&name=Ken%20Fuller.jpg "Ken Fuller")

Ken Fuller   
Vice President Distribution & Technology, Paramount/CBS

![Matthew\_Goldman](https://wearehivegroup.com/hs-fs/hubfs/NAB%20New%20York%202026/Matthew_Goldman.jpg?width=1920&height=1920&name=Matthew_Goldman.jpg "Matthew_Goldman")

**Matthew Goldman,**  
Vice President Strategic & Technical Initiatives, Sinclair Inc

![Larissa Görner-Meeus](https://wearehivegroup.com/hs-fs/hubfs/NAB%20New%20York%202026/Larissa%20G%C3%B6rner-Meeus.jpg?width=1080&height=1080&name=Larissa%20G%C3%B6rner-Meeus.jpg "Larissa Görner-Meeus")

Larissa Görner-Meeus  
Chief Product Officer, Net Insight

![Ted\_Korte](https://wearehivegroup.com/hs-fs/hubfs/NAB%20New%20York%202026/Ted_Korte.jpg?width=1920&height=1920&name=Ted_Korte.jpg "Ted_Korte")

Ted Korte  
Vice President of Programs and Innovation Lab, USSI Global

![Michelle\_munson](https://wearehivegroup.com/hs-fs/hubfs/NAB%20New%20York%202026/Michelle_munson.jpg?width=1920&height=1920&name=Michelle_munson.jpg "Michelle_munson")

Michelle Munson  
Co-founder and CEO, Eluv.io

![Andy Rayner2](https://wearehivegroup.com/hs-fs/hubfs/NAB%20New%20York%202026/Andy%20Rayner2.jpg?width=558&height=558&name=Andy%20Rayner2.jpg "Andy Rayner2")

Andy Rayner  
CTO, Appear

![Blake Russel](https://wearehivegroup.com/hs-fs/hubfs/NAB%20New%20York%202026/Blake%20Russel.jpg?width=270&height=270&name=Blake%20Russel.jpg "Blake Russel")

Blake Russell  
EVP, Operations, Nexstar Media Group, Inc.

![Paul Spinelli, Tennis Channel](https://wearehivegroup.com/hs-fs/hubfs/NAB%20New%20York%202026/Paul%20Spinelli%2c%20Tennis%20Channel.jpg?width=820&height=820&name=Paul%20Spinelli%2c%20Tennis%20Channel.jpg "Paul Spinelli, Tennis Channel")

Paul Spinelli  
Assistant Vice President of Corporate Engineering, Sinclair Broadcast Group (Tennis Channel)

![Lena Tanaomi 1080x1080](https://wearehivegroup.com/hs-fs/hubfs/NAB%20New%20York%202026/Lena%20Tanaomi%201080x1080.jpg?width=1080&height=1080&name=Lena%20Tanaomi%201080x1080.jpg "Lena Tanaomi 1080x1080")

Lena Tanaomi  
Senior Product Manager, AWS

![Alan Young](https://wearehivegroup.com/hs-fs/hubfs/Alan%20Young.jpg?width=1080&height=1080&name=Alan%20Young.jpg "Alan Young")

Alan Young  
VP of Strategic Business Development, Zixi

![Rick Young, SVP, Headf of Global Products LTN](https://wearehivegroup.com/hs-fs/hubfs/Satellite%20Event/Rick%20Young%2c%20SVP%2c%20Headf%20of%20Global%20Products%20LTN.jpg?width=800&height=800&name=Rick%20Young%2c%20SVP%2c%20Headf%20of%20Global%20Products%20LTN.jpg "Rick Young, SVP, Headf of Global Products LTN")

Rick Young  
SVP head of Global Products  
LTN

**Event Sponsored By**

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![ZIXI-logo\_white-2](https://wearehivegroup.com/hs-fs/hubfs/ZIXI-logo_white-2.png?width=715&height=269&name=ZIXI-logo_white-2.png)

![Quortex Logo\_Yellow (1)](https://wearehivegroup.com/hs-fs/hubfs/NAB%20New%20York%202026/Quortex%20Logo_Yellow%20(1).png?width=4438&height=791&name=Quortex%20Logo_Yellow%20(1).png)

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### BONUS TRACK · BY INVITATION

![The IP Convergence  Roundtable2](https://wearehivegroup.com/hubfs/NAB%20New%20York%202026/The%20IP%20Convergence%20%20Roundtable2.jpg "The IP Convergence  Roundtable2")

If you still rely on C-band, you need to decide what replaces it now, before 2027 budgets lock.

One global broadcaster has already made the move. Its satellite setup was expensive and inflexible, and it had a hard deadline. It rebuilt its distribution on IP and in the cloud without losing the latency, control and visibility its operators depend on. The new system now runs live, reaches up to 1,000 endpoints and has already cut costs.

This closed-door roundtable is your chance to hear how it was done and test it against your own situation. You'll be alongside other broadcasters, cable affiliates and stations facing the same deadline. It's a conversation between peers, and nobody will be pitching.

**Bring your questions on:**

- Keeping broadcast-grade control once you move to IP
- Migrating feeds in stages rather than all at once
- Where the savings actually come from

[REGISTER TO ATTEND](https://czkfo.share.hsforms.com/2KmcZORXUSkyljmUu8OTdvw)

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