---
title: NAB Show | Events | Hive Group
description: Events organised and promoted by the Hive Group at NAB Show
---

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###### Webinar

### Seizing the Pro-AV Opportunity: Market Entry Tips & Strategies for MediaTech Vendors

#### **Thursday 8 May | 2025** **3pm GMT | 4pm CET**

#### About the event

This event will be opened by a data-driven presentation on the state of convergence, its drivers and the top market entry challenges for broadcast and media technology vendors entering the Pro-AV sector.

#### **Summary**

The broadcast and Pro-AV markets are rapidly converging, creating a wealth of new opportunities, but also presenting unique challenges for broadcast and media technology vendors approaching this new market. Timed perfectly ahead of InfoComm 2025, this event is designed to equip broadcast and media technology companies and professionals with the insights and strategies they need to break into and thrive in the growing Pro-AV sector.

The event will be opened by a data-driven presentation on the state of convergence, its drivers and the top market entry challenges for broadcast and media technology vendors entering the Pro-AV sector. Following the presentation, a panel of vendors already working in the Pro-AV space will share practical tips and strategies for approaching the market effectively. This discussion will give attendees the chance to hear real-world examples and gather valuable insights to inform their strategies ahead of InfoComm 2025.

Whether you're a broadcast and media technology vendor planning your InfoComm presence or a broadcast professional curious about the Pro-AV crossover, this event offers a powerful blend of strategic insight and practical advice to help you stay ahead of the curve.

#### **Structure**

\- Presentation focused on broadcast/Pro-AV convergence opportunity, drivers and strategic implications for broadcast and media tech vendors. - Panel discussion with vendors that are actively pursuing the Pro-AV market opportunity, who will share case studies, tips, and insights.

#### **Guests**

![Slide2-1](https://wearehivegroup.com/hs-fs/hubfs/Slide2-1.jpeg?width=300&height=300&name=Slide2-1.jpeg "Slide2-1")

### Miguel Coutinho

Biography

Currently Vice President of Operations & Customer Success at NDI, Miguel Coutinho has spent the last three years helping NDI expand its market offering, licensee base, and team across the globe. One of his main focuses during this time has been to expand NDI beyond traditional live production broadcast environments, and into the ProAV world. Before NDI, he worked with corporations and public institutions as a product and strategy consultant.

![Slide1-1](https://wearehivegroup.com/hs-fs/hubfs/Slide1-1.jpeg?width=300&height=300&name=Slide1-1.jpeg "Slide1-1")

### Craig Newbury

Biography

Craig Newbury is an accomplished sales and business leader with over 20 years of experience in the media and broadcast technology industry. He currently is the CCO and Managing Director of STAGETEC, a leading provider of high-end audio and broadcast systems based in Germany. In this role, he is responsible for driving strategic growth, strengthening international partnerships, and positioning STAGETEC as a provider of innovative media solutions. Craig’s career spans both technical and commercial roles, beginning with positions at companies such as the BBC, Ascent Media, NBCUniversal, and Technicolor. He later transitioned into sales roles at Snell & Wilcox, AmberFin, Axon Digital Design, and Wohler Technologies, where he developed a strong reputation for driving revenue and building global customer and partner relationships. Before joining STAGETEC, Craig was Head of Sales for EMEA and Latin America at Lawo AG, where he led the companies market expansion and helped shape the company’s international sales and marketing strategy. Known for his industry insight and customer-centric approach, Craig brings a wealth of experience to leadership at STAGETEC, guiding the company through the constantly evolving broadcast and media technology landscape.

[REGISTER](https://us06web.zoom.us/webinar/register/WN_3pGOAMRSSJCp_qGrhIF5Gw)

## **NAB Show Events**

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[Register Here](https://wearehivegroup.com/pure-storage-breakfast-event-2026?hsLang=en)

# Beyond the Broadcast

### The Corporate Production Summit - Where Broadcast Innovation Meets Corporate Reality

Monday 2nd February | 2-6pm

##### The worlds of corporate communication, education, healthcare, and live events are evolving rapidly. Audiences now expect broadcast-quality content, but most organizations are working with AV systems never designed for that level of production.

Beyond the Broadcast – The Corporate Production Summit, bridges the gap between broadcast-technology suppliers and corporate production leaders who are redefining how professional content is created and delivered. Through case studies, discussions, and peer-to-peer learning, the summit explores how to simplify workflows, align expectations, and make broadcast-quality production achievable in every environment.

### Agenda

- 1:00 - 2:00 pm - Registration and Networking
- 2:00 - 2:10 pm - Welcome and Opening Remarks
- 2:10 – 2:30 pm - Data-Driven Insights on the Outlook of Corporate Broadcast
- 2:30 – 3:00 pm - Inside the Corporate Content Strategy Room: Key Buying Trends & Investment Priorities for 2026
- 3.00 - 3.30pm - Decoding the Corporate Buyer: How to Sell and Market to Corporate Broadcasters: Hear directly from senior buyers on how their purchasing journey differs from traditional broadcast procurement and what vendors can do to better position their offerings, messaging, and engagement strategies to win business in this fast-evolving sector.
- 3:30 – 4:00 pm - Coffee Break
- 4:00 – 5:00 pm - Case Studies Tour: Real-World Examples of Corporate Video Production Driving Results
- 5:00 – 7:00 pm - Networking Drinks

### Why Attend?

- **Real-world insight:** Learn how organizations across corporate, education, healthcare, and event sectors are building their own studios and streaming operations.
- **Actionable lessons:** Discover what worked (and what didn’t) from those who have already made the jump to professional-grade production.
- **Market understanding:** Hear how buyers evaluate technology, plan investments, and what vendors often get wrong.
- **Collaborative connections:** Network with production leaders and vendors shaping the future of non-broadcast media creation.

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