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PR services

Press releases that engage and inform

We craft powerful narratives that resonate, so that your brand's voice is heard by the right people across the media, entertainment, and technology industries. We write your news, we place it with journalists who already take our calls, and we make sure it lands where your buyers are looking. 

Resources

Go deeper on satellite replacement. Our resource library includes reports, articles, videos, and templates.

WHAT WE DO

Everything from the first draft to the front page

Some clients want one campaign handled properly. Others want the whole communications function taken off their hands. Open any of the below to see what is involved.

Strategic media relations

The relationships are the service. We specialize in media relations across the UK and the United States, with contacts around the world covering all the major markets, and we have spent years earning the trust of the journalists who cover this sector.

That means your story gets read rather than filtered, and when something genuinely matters we can pick up the phone rather than send another email into the queue.

What this covers

  • Media strategy and target title mapping
  • Journalist and editor relationship building
  • Briefings, interviews, and media tours
  • Coverage tracking and reporting
News management

Getting your news to the right journalists at the right time takes more than a distribution list. We write it, syndicate it, and distribute it, and we know which stories will run and which need reshaping before they go anywhere.

We also know when to hold something back. Announcing into a week when the industry is looking elsewhere is one of the easiest ways to waste a good story.

What this covers

  • Writing and editing press releases
  • Syndication and distribution
  • Announcement timing and news planning
  • Follow up and journalist enquiries handled
Thought leadership and white papers

Thought leadership is essential in a market where every vendor claims the same things. A well argued point of view does more for your credibility than a year of product announcements.

We help you prepare, produce and distribute your white papers, and we get them to the right people on time. Bylined articles and opinion pieces follow the same principle.

What this covers

  • White paper research, writing, and production
  • Bylined articles and opinion placement
  • Executive positioning and spokesperson development
  • Targeted distribution to named contacts
Product launches and market entry

Launching a product is a singular moment and startups only get one first impression with this industry. We guide new entrants through it, from the story you lead with to the order you tell people in.

If you are entering the sector from outside, this is also where we help you avoid the mistakes that mark a brand out as an outsider.

What this covers

  • Launch narrative and messaging
  • Embargo planning and exclusive placement
  • Launch assets, from releases to briefing packs
  • Market entry counsel for brands new to the sector
Industry connections and networking

With deep relationships across the media, entertainment, AV and technology industries, we connect you with the key decision makers who matter most.

Coverage is only part of a communications program. Introductions to analysts, industry bodies, partners, and the people who shape opinion in this sector often move things further and faster than an article does.

What this covers

  • Analyst relations and briefings
  • Industry body and association engagement
  • Introductions to partners and decision makers
  • Speaking slots and awards submissions
Podcast and owned channels

A podcast is a good way to show your company's personality. You can share client stories and industry news, and let people hear what your team is actually like to work with, which no press release will ever do for you.

We manage the whole thing, from format and guest booking through to production and promotion. We also run a mobile studio that can record on location at your events.

What this covers

  • Podcast format, planning and guest booking
  • Production, editing and distribution
  • Recording on location through our mobile studio
  • Promotion across your own channels
Communications programme outsourcing

Not every business needs a communications team on the payroll, and plenty of in house teams simply need the capacity. We provide tailored support so that your communications operation runs properly whether or not you have the people for it.

You get a senior team who already understand the sector, working to your plan, at the level of involvement that suits you.

What this covers

  • Retained communications support
  • Acting as your press office
  • Overflow capacity for in house teams
  • Ongoing counsel for your leadership team
WHERE YOUR VOICE CARRIES

We understand the industry

General PR agencies have to learn your market before they can represent you in it. We already understand the technology, the buying cycles, and the people, which means less time briefing us and more time getting your story out. 

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UK and US media

Media relations specialists in both markets, with contacts worldwide covering the territories that matter to you.

Trade and technical press

The titles your buyers actually read, where a well placed story carries more weight than broad consumer coverage.

Analysts and industry bodies

The people whose opinion shapes procurement decisions long before a purchase order is raised.

 

Our own research

Our Sector Intelligence means we are already following the stories your announcement needs to sit alongside.

WHO WE WORK WITH

From first announcement to household name

  • Startups and new entrants: We introduce you to an industry that does not know you yet, and make sure the first impression counts.

  • Established vendors: We keep you visible between product cycles, so you are not only in the press when you have something to sell.

  • In-house teams: We give you the extra capacity and the media relationships that are difficult to build from inside one company.

  • Brands expanding into new markets: We open up the UK, the United States, and beyond, with people who already know the press in each.

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