Across the globe, the infrastructure broadcasters have relied on to reach their audiences is being pulled out from under them.

In Europe, accelerating DTT switch-off timelines are forcing public and commercial broadcasters to rethink how they guarantee universal, reliable delivery to millions of homes. In North America, the FCC's C-band spectrum auction is sunsetting the satellite capacity that has underpinned broadcast distribution for decades.

Different triggers, same underlying question: what replaces a distribution backbone built on decades-old assumptions?

This breakfast at IBC brought broadcasters, industry leaders and technologists together for a candid, working conversation on the technical and commercial realities of this transition, and the opportunities it opens for those who move first.