Industries We Serve
Different markets speak different languages. Buyers behave differently. Sales cycles vary. Ecosystems shift.
At Hive, we don’t apply one marketing playbook to every sector.
We tailor messaging, positioning, sales enablement and exhibition strategy to the realities of each market because relevance drives results.
We support organisations across:
Broadcast & Media
Positioning technology brands in a rapidly evolving ecosystem.
Broadcast technology is built around creating, managing and distributing media at scale. From live production to OTT platforms, cloud workflows and AI-driven automation the focus is content as the product. But the landscape is shifting:
- Budgets are tightening
- Buyers are more commercially focused
- Sales cycles are longer
- Convergence with adjacent markets is accelerating
Hive helps broadcast and media technology companies reposition, differentiate and expand with clarity and confidence.
How We Support Broadcast & Media Brands' Strategic Positioning
- Brand narrative refinement
- Cloud, IP and AI repositioning
- Messaging frameworks aligned to technical and commercial buyers
Go-To-Market & Product Launch
- Competitive intelligence
- ICP development
- Market entry strategy
- Sales enablement tools
Convergence Strategy
As broadcast and Pro-AV continue to converge, messaging must evolve.
Research analysing over 1,200 exhibitor descriptions at ISE identified a common issue:
Broadcast vendors entering adjacent markets rely too heavily on infrastructure language:
IP. Network. Distribution. Processing. Performance.
While buyers increasingly respond to:
Display. LED. Camera. Lighting. Stage. Signage. Electronics. Use cases. ROI.
Hive helps translate broadcast capability into language new markets understand — without losing technical credibility.
Exhibition & Industry Activation
We support clients on the ground at major broadcast events including:
- IBC
- NAB Show
- Broadcast Asia
- MPTS
- CABSAT
From pre-show targeting and appointment setting to on-site messaging and post-show ROI tracking, we maximise exhibition investment.
Corporate AV & Enterprise Technology
Where integrated systems drive business performance.
Corporate AV is no longer just meeting rooms. Enterprise technology is no longer just IT infrastructure.
Today’s environments depend on:
- LED & display systems
- Collaboration cameras & conferencing platforms
- Digital signage
- Control rooms
- Integrated workplace solutions
- Hybrid communication systems
But enterprise buyers don’t purchase “AV.”
They invest in:
- Productivity
- Collaboration
- Workplace transformation
- Reliability
- Return on investment
Hive helps technology brands translate technical capability into enterprise-ready value.
Why Messaging Fails in This Market
As broadcast and infrastructure-led vendors expand into Corporate AV, messaging often remains too technical.
Over-reliance on: IP. Network. Processing. Distribution. Performance.
Enterprise buyers respond to: Display. LED. Camera. Signage. Collaboration. Experience. ROI.
They also expect:
- Clear use cases
- Vertical relevance
- Integration clarity
- Interoperability
- Ecosystem partnerships
- Long-term value
Corporate AV spans multiple verticals:
- Enterprise workplaces
- Education
- Retail
- Hospitality
- Control environments
- Government
Each requires tailored language and positioning.
Hive ensures your message matches your market.
How Hive Supports Corporate AV & Enterprise Technology Brands' Vertical Market Strategy
- Define priority sectors
- Build vertical-specific messaging
- Develop persona frameworks (IT Director, Workplace Experience Lead, Integrator, Consultant, Procurement, C-suite)
Differentiation Beyond Hardware
In a market where hardware capabilities are often similar, brands must differentiate on:
- Business outcomes
- Experience improvement
- Integration flexibility
- Scalability
- Commercial value
We help articulate what truly sets you apart.
Sales Enablement for Complex Buying Ecosystems
Enterprise AV purchasing decisions depend on:
- Integrators
- Consultants
- IT departments
- Procurement teams
- Executive stakeholders
We create:
- Vertical-specific pitch decks
- Use-case-led case studies
- Enterprise sales playbooks
- Market entry frameworks
- Thought leadership content
Exhibition & Market Activation
Hive supports clients at:
- ISE
- InfoComm (Strategic Partner)
We deliver:
- Pre-show targeting & meeting strategy
- Messaging alignment
- Stand narrative development
- Video interviews & insight capture
- Post-show ROI analysis
We ensure your presence drives pipeline — not just visibility.
Strategic Partnership: InfoComm
Hive is a strategic partner of InfoComm, the leading North American trade show for Corporate AV & Enterprise Technology.
For brands looking to crack the US enterprise market, InfoComm provides access to:
- Enterprise decision-makers
- Integrators
- Consultants
- Distributors
Hive supports with:
- US market entry strategy
- Messaging refinement for enterprise buyers
- Sales material development
- On-site activation
- Post-event pipeline acceleration
InfoComm Sales Packages & Material
This section will include:
- InfoComm partnership overview
- Exhibition support packages
- Market entry services
- “Crack the US Market” framework
- Downloadable sales materials
Defence
Positioning technology brands for secure and mission-critical environments.
Defence and secure sectors demand a different level of precision.
Security. Compliance. Resilience. Interoperability.
Procurement cycles are complex. Trust is non-negotiable. Messaging must be clear, credible and aligned to regulated environments.
Hive understands how to adapt technology positioning for secure and mission-critical markets.
How We Support Defence-Focused Brands
- Secure messaging frameworks
- Government and public sector positioning
- Bid and tender support materials
- Strategic industry event support
- Ecosystem mapping and stakeholder alignment
- Differentiation within regulated environments
Language Differentiation
Same Technology. Different Conversations.
Broadcast Language |
Enterprise Language |
| Workflow | Collaboration |
| Distribution | Display |
| Infrastructure | Experience |
| Processing | Productivity |
| Performance | ROI |
Technology converges. Buyers don’t.
Success depends on speaking the language of your buyer — not your engineering team.
Hive ensures your message reflects the expectations of the market you’re targeting.
Ready to Crack a New Market?
Whether you’re:
- A broadcast vendor entering enterprise
- A technology brand scaling in North America
- Or refining your sector positioning
Hive provides the strategic clarity and execution support to accelerate growth.