2026 NAB Show Support
Webinar
Seizing the Pro-AV Opportunity:
Market Entry Tips & Strategies for
MediaTech Vendors
Thursday 8 May | 2025
3pm GMT | 4pm CET
About the event
This event will be opened by a data-driven presentation on the state of convergence, its drivers and the top market entry challenges for broadcast and media technology vendors entering the Pro-AV sector.
Summary
The broadcast and Pro-AV markets are rapidly converging, creating a wealth of new opportunities, but also presenting unique challenges for broadcast and media technology vendors approaching this new market. Timed perfectly ahead of InfoComm 2025, this event is designed to equip broadcast and media technology companies and professionals with the insights and strategies they need to break into and thrive in the growing Pro-AV sector.
The event will be opened by a data-driven presentation on the state of convergence, its drivers and the top market entry challenges for broadcast and media technology vendors entering the Pro-AV sector. Following the presentation, a panel of vendors already working in the Pro-AV space will share practical tips and strategies for approaching the market effectively. This discussion will give attendees the chance to hear real-world examples and gather valuable insights to inform their strategies ahead of InfoComm 2025.
Whether you're a broadcast and media technology vendor planning your InfoComm presence or a broadcast professional curious about the Pro-AV crossover, this event offers a powerful blend of strategic insight and practical advice to help you stay ahead of the curve.
Structure
- Presentation focused on broadcast/Pro-AV convergence opportunity, drivers and strategic implications for broadcast and media tech vendors. - Panel discussion with vendors that are actively pursuing the Pro-AV market opportunity, who will share case studies, tips, and insights.
Guests
Miguel Coutinho
Biography
Currently Vice President of Operations & Customer Success at NDI, Miguel Coutinho has spent the last three years helping NDI expand its market offering, licensee base, and team across the globe. One of his main focuses during this time has been to expand NDI beyond traditional live production broadcast environments, and into the ProAV world. Before NDI, he worked with corporations and public institutions as a product and strategy consultant.
Craig Newbury
Biography
Craig Newbury is an accomplished sales and business leader with over 20 years of experience in the media and broadcast technology industry. He currently is the CCO and Managing Director of STAGETEC, a leading provider of high-end audio and broadcast systems based in Germany. In this role, he is responsible for driving strategic growth, strengthening international partnerships, and positioning STAGETEC as a provider of innovative media solutions. Craig’s career spans both technical and commercial roles, beginning with positions at companies such as the BBC, Ascent Media, NBCUniversal, and Technicolor. He later transitioned into sales roles at Snell & Wilcox, AmberFin, Axon Digital Design, and Wohler Technologies, where he developed a strong reputation for driving revenue and building global customer and partner relationships. Before joining STAGETEC, Craig was Head of Sales for EMEA and Latin America at Lawo AG, where he led the companies market expansion and helped shape the company’s international sales and marketing strategy. Known for his industry insight and customer-centric approach, Craig brings a wealth of experience to leadership at STAGETEC, guiding the company through the constantly evolving broadcast and media technology landscape.
Maximize Your Presence. Amplify Your Impact.
The Hive Group partner with technology-driven organizations across media and entertainment, SaaS, and AV industries to deliver end-to-end marketing and communications support around major trade shows including NAB, IBC, and ISE.
We don’t just show up at the show — we work with you in advance to make sure your presence delivers measurable ROI. From pre-show positioning and media briefings to on-site content creation and post-show lead nurturing, Hive helps you turn visibility into tangible commercial results.
Our Core NAB Services
We embed ourselves as an extension of your team to deliver:
Pre-Show Strategy and Planning – Align your event goals, secure speaking slots, and craft messaging.
Media Relations and PR – Secure coverage, manage press briefings, and strengthen media ties.
Social Media and Digital Engagement – Drive awareness and engagement before, during, and after the show.
Content Capture and Creation – Generate blogs, videos, and stories that extend your impact.
Onsite Coordination and Support – Manage logistics, press activity, and visibility. Post-Show
Campaigns – Turn leads into conversions through targeted follow-up and analytics.
New for NAB Show 2026
Package 1: The Hive Podcast Studio — On Your Booth
Turn your booth into a content powerhouse. We bring our Mobile Podcast Studio to your booth to capture up to 20 professional interviews across the show.
Includes: Full studio setup, technician support, 20–30 minute interviews, editing with branded stings/lower thirds, and full rights to footage.
Package 2: The Hive Podcast Studio — West Hall
Record a professional one-on-one video interview in our West Hall Studio. Receive your edited video and audio within 24 hours ready to post during the show.
Includes: Studio setup, optional moderator, editing, Hive social promotion, and branding options. Discounts available for multiple sessions.
Package 3: The Hive Meeting Hub at Bagelmania
Host private client meetings in a dedicated space opposite West Hall with free-flowing drinks, food service, and a professional atmosphere.
Includes: Private table for 4 (Sunday–Tuesday), concierge support, unlimited drinks, and branding. Add-ons:
Co-working Space
Vox Pops
Photography
Package 4: Breakfast Briefings at Bagelmania
Position your brand as a thought leader with a curated breakfast event (7:30–9:30 AM). We manage everything from AV to catering and guest invitations.
Includes: Full event planning, 60” monitor, presentation support, up to 50 guests, on-site hosting, and post-event social campaign.