The Hive Group is a specialist marketing and intelligence agency serving the Media and Entertainment, broadcast technology, and AV industries. Founded by industry leaders Clare Plaisted and Lisa Collins bringing together the expertise of PRComs and Dovetail Creative, the company combines deep sector knowledge with data-driven strategy and a strong network of industry relationships.
The Hive Group works with technology brands to define their message, sharpen their positioning, and connect with the right audience. Services span strategic marketing, brand narrative development, go-to-market planning, sales enablement, thought leadership, and exhibition strategy and activation. The company supports clients at major industry events including IBC, NAB Show, ISE, InfoComm, Broadcast Asia, MPTS, and CABSAT.
Alongside its marketing and agency work, The Hive Group produces independent research, white papers, and executive briefing events that help media and technology leaders understand and navigate change in the broadcast and streaming industries. From satellite infrastructure to cyber security, its Sector Intelligence programme brings together senior leaders through flagship convening formats, research programmes, and digital content to address the defining challenges shaping the industry.
Data Meets Creativity
We use analytics to inform strategy while never losing sight of the human connection.
