Resources
Explore a range of resources on our Sector Intelligence, webinars and publications
Signal lost
The FCC is auctioning off the C-band spectrum US broadcasters have relied on for 40 years. There's no single replacement, the future is hybrid. Drawing on senior leaders from Disney, Fox, Paramount, AWS and more, this report maps what satellite replacement actually looks like, and how long you have.
No Safe Harbour
Broadcasters have relied on C-band for 40 years. Now it's being auctioned off, with no single replacement. Drawing on senior leaders from Disney, Fox, Paramount, AWS and more, this report maps what satellite replacement actually looks like, and how long you have.
Future of Satellite Replacement
In response to growing industry interest in C-band replacement, this focused breakfast event during NAB Show examined the realities of satellite replacement and the practical pathways forward.
FCC adopts place for c-band auction
The Federal Communications Commission has set America up to lead the world in next-gen connectivity by adopting rules to auction 160 megahertz of spectrum in the
Upper C-Band (3.98-4.14 GHz) by July 2027.
Unified Distribution in the Post-C-Band Era
The FCC’s upper C-band mandate has made a long-running industry shift impossible to ignore. Broadcast distribution can no longer be designed around the assumption that spectrum will remain stable. Whether the final clearing plan affects 100 MHz, 160 MHz, or more, broadcasters that rely on C-band are facing a structural transition. The signal still has to reach every destination reliably. But the business around that signal has changed.
Beyond the File: What Broadcasters Really Need from Time-Addressable Media
A webinar recording exploring TAMS, where it's working well and what the future holds.
Exhibitor checklist
We have put together a practical checklist covering every workstream an IBC exhibitor needs to have in motion, with the time-critical items flagged. Download it, work through it, and you'll know exactly where you stand.
The Ultimate Trade Show Playbook
This playbook provides a practical guide and templates to help you maximize return from trade shows.
Trade Shows Still Matter
For decades, major industry events have been a cornerstone of B2B growth. They bring markets together. They concentrate buyers, partners and competitors in one place. In 2026, trade shows are still powerful but they are no longer the entire strategy.
How to calculate trade show ROI
Trade shows are complex. But with tighter budgets and declining attendance, ROI is more important than ever.
Why Traditional Sales and Marketing Are Failing and What to Do Instead
In today’s business landscape, the traditional sales playbook is rapidly becoming obsolete.
A recent study revealed a powerful truth, 75% of B2B buyers say they do not want to be sold to. So here is what to do instead.
From Chaos to Conversion: GTM Alignment Lessons
In a typical GTM setup the unspoken rule is marketing generates leads; sales turns them into revenue. The tech stack is often built to reinforce that baton pass, but what happens when in reality that doesn't happen?
The Real ROI of NAB
The role of large trade shows is changing. Faced with tighter budgets, evolving buyer behaviour, and the growing need for digital engagement, exhibitors are rethinking not only what they say, but how, where, and when they say it.
A New Approach to HubSpot Sales Prospecting
A deep dive into the exhibitors at ISE 2026 and the language of convergence. The analysis covers how vendors describe themselves and their products, plus some benchmarks for improving messaging and positioning.
The Buzzcast | Dan Cole from InfoComm
Podcast episode featuring Dan Cole about InfoComm taking place in Las Vegas in June 2026.
The Buzzcast | Caretta Reasearch at ISE 2026
Podcast episode featuring Rebecca Jackson, business development manager at Caretta Research.
The Buzzcast | Trends at ISE 2026
Podcast episode featuring lead data analyst Lorenzo Zanni.
The Buzzcast | ISE 2026
Podcast episode featuring The Hive Group's co-founders Lisa Collins and Clare Plaisted.