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Emerging topics

The industry is shifting on every front.

AI, content trust, the all-IP transition, new ways to make money from media, the industry is changing on more fronts at once than ever before. We keep watch across the emerging topics reshaping the industry, so you can see what's coming before it arrives and act while it still counts.

  • AI moving from experiment to everyday production
  • Content authenticity is now a commercial question, not just a technical one
  • All-IP cloud-native workflows becoming the default

WHAT WE TRACK

Six shifts reshaping broadcast right now

No single story is reshaping the industry several are, at once. Here's where we focus our intelligence, so buyers and sellers can see each shift clearly and act on it early. TAMS is one of them, tracked alongside the rest

1. AI in production

 AI is moving out of the demo and into daily work. Writing metadata, indexing archives, cutting highlights and supporting the newsroom. We track what's actually being used, and what still isn't ready.

3. The all-IP transition

IP-based production has gone from experiment to default plant design. We track where the move off traditional infrastructure is genuinely paying off and where it's still painful.

5. New ways to make grow revenue

Free ad-supported channels, the "impressions economy" and measurement you can stand behind. We track how media businesses are rebuilding revenue as old models tighten.

2. Content trust and authenticity

As AI-made content spreads, proving where footage came from becomes a commercial must. We follow watermarking, verification and provenance, as well as who's setting the standards.

4. TAMS & cloud-native storage

A new way to hold media, as timestamped segments accessed by reference, not whole files copied between teams. We track real deployments, the open-source question, and the cost case.

6. Greener media

Sustainability is moving from a nice-to-have to a buying criterion — tools that cut carbon and energy across production and the supply chain. We track what makes a real difference.

WHY IT MATTERS

See the whole board, not one square

Most intelligence looks at one shift in isolation. But budgets, roadmaps and buying decisions are shaped by all of them at once, and the connections between them are where the risk and the opportunity sit. We keep a live read across the topics reshaping broadcast, turning scattered signals into a clear picture of what's real, what's next, and what it means for you, before you commit.

  • Technology vendors: Spot where demand is forming across the industry, and build for the shifts that are landing now. 

  • Broadcasters & operators: Cut through the noise to see which changes matter for your operation, and which can wait. 

  • Investors & strategists: Track where value is moving as the whole media technology landscape resets. 

Resources

Go deeper on satellite replacement. Our resource library includes reports, articles, videos, and templates.

Resources Listing

Go deeper across the topics

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TAMS webinar

Beyond the File: What Broadcasters Really Need from Time-Addressable Media

A webinar recording exploring TAMS, where it's working well and what the future holds. 

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