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Where Does the Signal Go Next?

Navigating the Distribution Transition

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About The Event

Across the globe, the infrastructure broadcasters have relied on to reach their audiences is being pulled out from under them.

In Europe, accelerating DTT switch-off timelines are forcing public and commercial broadcasters to rethink how they guarantee universal, reliable delivery to millions of homes. In North America, the FCC's C-band spectrum auction is sunsetting the satellite capacity that has underpinned broadcast distribution for decades.

Different triggers, same underlying question: what replaces a distribution backbone built on decades-old assumptions?

This breakfast at IBC brings broadcasters, industry leaders and technologists together for a candid, working conversation on the technical and commercial realities of this transition, and the opportunities it opens for those who move first.

 

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Why Europe? Why Now?

The drivers look different on this side of the Atlantic, satellite fleet life cycles ending, rising distribution costs, DTT switch-off timelines accelerating, and audiences migrating to IP at pace but the question is exactly the same: how is distribution changing and how reliable will it be?

European broadcasters carry public service obligations, sustainability commitments, and universal access responsibilities that add further layers to an already complex transition. This is a conversation that needs to happen in Amsterdam in September 2026, and Hive Group is creating the room for it to happen.

 

The Format

Doors open at 7.30am, before the IBC show floor opens for the day, giving attendees dedicated, uninterrupted time with the most senior people in the room.

7.30am Registration, breakfast and networking 
8.00am Welcome and scene-setting: the European distribution landscape in 2026 
8.15am Broadcaster panel: how USA broadcasters are approaching the transition
8.50am Broadcaster panel: The European perspective
9.30am Tech Vendor panel: The solutions available today and future roadmaps
10.30am Close 

 

Speakers

Speakers to be announced soon.

Speakers

Chris C_Colour_Large (1) Rebecca Hanson Richard Lindsay-Davies 2 1 Michelle Munson

Chris Clarke, Chief Revenue Officer, Cerberus Tech

 Rebecca Hanson, Director-General, North American Broadcasters Association (NABA) Richard Lindsay-Davies, Chief Executive Officer, Digital TV Group Michelle Munson, Co-founder and CEO, Eluv.io

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Ken Fuller, Vice President Distribution & Technology, Paramount/CBS

      

 

 

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From NAB 2026: What the Room Said

To understand what we are bringing to Amsterdam, here is what emerged from the April 2026 breakfast in Las Vegas.

"There is no silver bullet. C-band replacement is not a single technology decision — it is a complex, multi-path transition that every broadcaster will need to design around their own footprint, workflows, and risk tolerance."

"The technology is advancing fast. The operational challenges are real. And the window to plan is narrowing."

"Companies that wait for a clean, predictable migration window will find themselves playing catch-up in a world where delivery expectations and business models evolve in near real time."

Following the event we pulled together the key insights from senior leaders across the broadcast ecosystem.  This report explores the challenges, trade-offs and emerging pathways shaping the next phase of distribution.

Read the report here

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