As broadcasters continue to lose C-band spectrum over the next two years, distribution strategies across North America are coming under increasing pressure. Capacity constraints, repacking, and long-term spectrum reallocation are forcing operators to reassess satellite dependence and accelerate evaluation of alternatives, including IP terrestrial distribution and hybrid architectures.

In response to growing industry interest in this topic, this focused breakfast event during NAB Show examined the realities of satellite replacement and the practical pathways forward.

We brought together senior industry leaders for a candid discussion on how the industry is responding to the evolving distribution landscape.