IBC Show

Marketing Strategy

Combining data analytics with creative execution, we develop campaigns that engage, convert, and deliver measurable success.

Content & Storytelling

From thought leadership to immersive brand experiences, we create content that captivates and informs, ensuring your brand stays relevant and influential.

Event Strategy & Execution

From concept to completion, we design and deliver impactful industry events, trade shows, and brand activations that drive engagement and business growth.

Industry Connections

With deep relationships across the Media, Entertainment, AV, and Technology industries, we connect you with key decision-makers who matter most.

PR & Communications

We craft powerful narratives that resonate, ensuring your brand’s voice is heard by the right people across the media, entertainment, and tech industries.

Data Analytics

We go beyond storytelling by providing advanced data solutions and actionable insights. Our intelligence services include Competitor Analysis and Performance Analytics.

Market Research

We deliver data-driven insights to guide decision-making and strategy. Our services cover in-depth Market Research and Competitor Analysis.

Hive 1 Studio

Most content filmed at a trade show has a shelf life of about four days. Hive 1 Studio solves that problem. A purpose-built, white-label broadcast studio at IBC 2026, minutes from the RAI, Amsterdam. Broadcast lighting, multi-camera coverage and a professional interviewer who leads the conversation, so your spokesperson simply turns up and talks about what they know best.

Our resource library includes reports, articles, videos and templates.

Read the report

Signal lost

The FCC is auctioning off the C-band spectrum US broadcasters have relied on for 40 years. There's no single replacement, the future is hybrid. Drawing on senior leaders from Disney, Fox, Paramount, AWS and more, this report maps what satellite replacement actually looks like, and how long you have.

Read the report

No Safe Harbour

Broadcasters have relied on C-band for 40 years. Now it's being auctioned off, with no single replacement. Drawing on senior leaders from Disney, Fox, Paramount, AWS and more, this report maps what satellite replacement actually looks like, and how long you have.

Future of Satellite Replacement

In response to growing industry interest in C-band replacement, this focused breakfast event during NAB Show examined the realities of satellite replacement and the practical pathways forward.

Read Article

FCC adopts place for c-band auction

The Federal Communications Commission has set America up to lead the world in next-gen connectivity by adopting rules to auction 160 megahertz of spectrum in the
Upper C-Band (3.98-4.14 GHz) by July 2027.

IBC Show 2026

IBC Show is one of the most important events in The Hive Group's calendar and we are looking forward to working with existing and new clients to ensure they maximise the possibilities from this year's event.

Services

Events

Resources

Signal lost

No Safe Harbour

Future of Satellite Replacement

FCC adopts place for c-band auction

Let's Create Some Buzz