Webinar
Seizing the Pro-AV Opportunity:
Market Entry Tips & Strategies for
MediaTech Vendors
Thursday 8 May | 2025
3pm GMT | 4pm CET
About the event
This event will be opened by a data-driven presentation on the state of convergence, its drivers and the top market entry challenges for broadcast and media technology vendors entering the Pro-AV sector.
Summary
The broadcast and Pro-AV markets are rapidly converging, creating a wealth of new opportunities, but also presenting unique challenges for broadcast and media technology vendors approaching this new market. Timed perfectly ahead of InfoComm 2025, this event is designed to equip broadcast and media technology companies and professionals with the insights and strategies they need to break into and thrive in the growing Pro-AV sector.
The event will be opened by a data-driven presentation on the state of convergence, its drivers and the top market entry challenges for broadcast and media technology vendors entering the Pro-AV sector. Following the presentation, a panel of vendors already working in the Pro-AV space will share practical tips and strategies for approaching the market effectively. This discussion will give attendees the chance to hear real-world examples and gather valuable insights to inform their strategies ahead of InfoComm 2025.
Whether you're a broadcast and media technology vendor planning your InfoComm presence or a broadcast professional curious about the Pro-AV crossover, this event offers a powerful blend of strategic insight and practical advice to help you stay ahead of the curve.
Structure
- Presentation focused on broadcast/Pro-AV convergence opportunity, drivers and strategic implications for broadcast and media tech vendors. - Panel discussion with vendors that are actively pursuing the Pro-AV market opportunity, who will share case studies, tips, and insights.
Guests
Miguel Coutinho
Biography
Currently Vice President of Operations & Customer Success at NDI, Miguel Coutinho has spent the last three years helping NDI expand its market offering, licensee base, and team across the globe. One of his main focuses during this time has been to expand NDI beyond traditional live production broadcast environments, and into the ProAV world. Before NDI, he worked with corporations and public institutions as a product and strategy consultant.
Craig Newbury
Biography
Craig Newbury is an accomplished sales and business leader with over 20 years of experience in the media and broadcast technology industry. He currently is the CCO and Managing Director of STAGETEC, a leading provider of high-end audio and broadcast systems based in Germany. In this role, he is responsible for driving strategic growth, strengthening international partnerships, and positioning STAGETEC as a provider of innovative media solutions. Craig’s career spans both technical and commercial roles, beginning with positions at companies such as the BBC, Ascent Media, NBCUniversal, and Technicolor. He later transitioned into sales roles at Snell & Wilcox, AmberFin, Axon Digital Design, and Wohler Technologies, where he developed a strong reputation for driving revenue and building global customer and partner relationships. Before joining STAGETEC, Craig was Head of Sales for EMEA and Latin America at Lawo AG, where he led the companies market expansion and helped shape the company’s international sales and marketing strategy. Known for his industry insight and customer-centric approach, Craig brings a wealth of experience to leadership at STAGETEC, guiding the company through the constantly evolving broadcast and media technology landscape.
The Future Of Satellite Replacement
About The Event
In April 2026, Hive Group convened one of the most candid conversations broadcast distribution has seen in years. 165 senior industry leaders gave up their morning to be in the room at 7.30am executives from Disney, Fox, and CBS alongside technology providers, satellite operators, and IP transport specialists from across North America. The headline from that morning was clear: there is no silver bullet.
C-band replacement is not a single technology decision. It is a complex, multi-path transition that every broadcaster will need to design around their own footprint, workflows, and risk tolerance. The technology is advancing fast. The operational challenges are real. And the window to plan is narrowing.
Now we are bringing the conversation to Europe.
Why Europe? Why Now?
The drivers look different on this side of the Atlantic, satellite fleet life cycles ending, rising distribution costs, DTT switch-off timelines accelerating, and audiences migrating to IP at pace but the question is exactly the same: what replaces satellite as a reliable, universal distribution backbone?
European broadcasters carry public service obligations, sustainability commitments, and universal access responsibilities that add further layers to an already complex transition. This is a conversation that needs to happen in Amsterdam in September 2026, and Hive Group is creating the room for it to happen.
The Format
Doors open at 7.30am, before the IBC show floor opens for the day, giving attendees dedicated, uninterrupted time with the most senior people in the room.
| 7.30am | Registration, breakfast and networking |
| 8.00am | Welcome and scene-setting: the European distribution landscape in 2026 |
| 8.15am | Broadcaster panel: how European broadcasters are approaching the transition away from satellite distribution |
| 9.00am | Technology roundtable: IP transport, cloud, LEO and hybrid architectures — what works, what doesn't, and what is still to be proven |
| 9.45am | Open Q&A and discussion |
| 10.00am | Meet the Buyer — exclusive structured networking session (Gold and Silver sponsors and confirmed buyers, by invitation) |
| 10.30am | Close |
Sponsorship Packages
Three levels of sponsorship are available, each designed to give your organisation meaningful visibility and genuine engagement with the senior leaders in the room.
| What's Included | Gold - €7,000 | Silver - €5,000 | Bronze - €3,000 |
| Branding on all event signage and materials | |||
| Inclusion in pre-event marketing and outreach | |||
| Logo on event landing page | |||
| Inclusion in post-event white paper / content | |||
| Access to video recording for your own use | |||
| On-stage panel slot | |||
| Pop-up stand and meeting table in venue | - | - | |
| Follow-up email to opted-in attendees | - |
Gold sponsorship includes an on-stage panel slot, subject to maintaining a balanced panel. Please speak to us about your preferred area of contribution when confirming your place.
Meet The Buyer
An exclusive 30-minute structured networking session following the main programme, available as an add-on to Gold and Silver sponsorship packages.
Meet the Buyer gives your team direct, pre-arranged, one-to-one time with senior broadcast and technology buyers who have confirmed attendance at the breakfast. This is not open networking it is structured, purposeful, and time-limited to maximise value for everyone in the room.
How It Works
- Confirmed broadcaster and distribution buyers are pre-registered for the session
- Sponsors receive a schedule of their allocated meetings in advance
- Each meeting is 8 minutes, with a 2-minute changeover
- A Hive Group facilitator manages the room and timing
- Sponsors may send up to two representatives into the session
Pricing
Meet the Buyer is available as an add-on to Gold or Silver sponsorship packages. Places are strictly limited and allocated on a first-confirmed basis.
| GOLD + Meet The Buyer | SILVER + Meet The Buyer |
| €9,000 | €7,000 |
Why Sponsor
The satellite replacement conversation is one of the most commercially significant discussions in broadcast technology right now. At NAB 2026, 165 senior executives chose to be in the room at 7.30am. At IBC, we expect the same quality of attendance European broadcasters, satellite operators, IP transport providers, technology platforms, and distribution specialists who are actively making infrastructure decisions.
You will be in a room with
- Senior technology and operations leaders from European public and commercial broadcasters
- Decision-makers from satellite operators navigating the transition to IP
- IP transport, cloud, and distribution platform providers
- Executives from pan-European and global media organisations attending IBC
This is not a conference session
The breakfast format is deliberately intimate and working in nature. There are no keynotes, no vendor pitches, and no exhibition-hall noise. Sponsors are positioned as contributors to a conversation, not sellers at a stand. The format produces genuine dialogue and that is where the most valuable relationships are made.
From NAB 2026: What the Room Said
To understand what we are bringing to Amsterdam, here is what emerged from the April 2026 breakfast in Las Vegas.
"There is no silver bullet. C-band replacement is not a single technology decision — it is a complex, multi-path transition that every broadcaster will need to design around their own footprint, workflows, and risk tolerance."
"The technology is advancing fast. The operational challenges are real. And the window to plan is narrowing."
"Companies that wait for a clean, predictable migration window will find themselves playing catch-up in a world where delivery expectations and business models evolve in near real time."
Sponsorship Payment
Sponsorship places are limited and allocated on a first-confirmed basis. Gold packages including on-stage panel slots are expected to sell quickly.
Beyond the Broadcast
The Corporate Production Summit - Where Broadcast Innovation Meets Corporate Reality
Monday 2nd February | 2-6pm
The worlds of corporate communication, education, healthcare, and live events are evolving rapidly. Audiences now expect broadcast-quality content, but most organizations are working with AV systems never designed for that level of production.
Beyond the Broadcast – The Corporate Production Summit, bridges the gap between broadcast-technology suppliers and corporate production leaders who are redefining how professional content is created and delivered. Through case studies, discussions, and peer-to-peer learning, the summit explores how to simplify workflows, align expectations, and make broadcast-quality production achievable in every environment.
Agenda
- 1:00 - 2:00 pm - Registration and Networking
- 2:00 - 2:10 pm - Welcome and Opening Remarks
- 2:10 – 2:30 pm - Data-Driven Insights on the Outlook of Corporate Broadcast
- 2:30 – 3:00 pm - Inside the Corporate Content Strategy Room: Key Buying Trends & Investment Priorities for 2026
- 3.00 - 3.30pm - Decoding the Corporate Buyer: How to Sell and Market to Corporate Broadcasters: Hear directly from senior buyers on how their purchasing journey differs from traditional broadcast procurement and what vendors can do to better position their offerings, messaging, and engagement strategies to win business in this fast-evolving sector.
- 3:30 – 4:00 pm - Coffee Break
- 4:00 – 5:00 pm - Case Studies Tour: Real-World Examples of Corporate Video Production Driving Results
- 5:00 – 7:00 pm - Networking Drinks
Why Attend?
- Real-world insight: Learn how organizations across corporate, education, healthcare, and event sectors are building their own studios and streaming operations.
- Actionable lessons: Discover what worked (and what didn’t) from those who have already made the jump to professional-grade production.
- Market understanding: Hear how buyers evaluate technology, plan investments, and what vendors often get wrong.
- Collaborative connections: Network with production leaders and vendors shaping the future of non-broadcast media creation.