As AI moves from experiment to everyday experience, media and entertainment leaders are asking a new question: is our infrastructure ready for AI at scale? From real-time voice translation and hyper-personalized viewing to context-aware mixed reality experiences and AI-driven ad insertion, AI is reshaping the entire content lifecycle — not just the edit bay.

In this intimate breakfast session, technology leaders will explore how new AI-augmented services will emerge and scale. We’ll examine how to design an AI-ready content architecture that spans ingest, preparation, transformation, distribution, and archive. You’ll see how a healthy storage foundation and strong data preparation practices can reduce latency, accelerate time-to-air, and improve viewer experiences — without turning every project into a bespoke science experiment.

We’ll begin with a short perspective from Everpure (formerly Pure Storage) on emerging AI services and infrastructure patterns for media and entertainment, then shift to an interactive panel with industry experts who are putting these ideas into practice today. You’ll leave with a clearer view of where AI can add value in your own pipeline, which infrastructure decisions matter most, and how to move from proof of concept to production with confidence — at NAB Show, where media, entertainment, and storytelling converge.